WDI Media Wall | My Site

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PROJECT:
WDI MONORAIL HALLWAY

CLIENT: Walt Disney Imagineering (WDI)

LOCATION: WDI HQ (1401 Flower Street, Glendale, CA)

In 2014, I worked with live-events design studio, Kreate Inc. to devise the perfect concept for new permanent installations for Walt Disney Imagineering's new initiative to develop themed hallways for guest-visitor areas of its main building. I created the now-infamous monorail-themed concept and designed this corridor to resemble a Walt Disney-themed monorail car interior design, complete with themed window-like video screens displaying looping animations that feature different Disney parks, attractions, and characters. Conceptually, the video media allows guests walking through the hallway to feel as though they are being transported to various Disney location themes, and in reality, serves as a main passage connecting various parts of the WDI campus headquarters in Glendale.

RESPONSIBILITIES:

- Concept Design & Art Direction

- Storyboards & Animatics

- Research & Mockups

- Graphic Design + Production

CONCEPT DESIGN [My Design Approach]

1. I designed a themed hallway concept that seamlessly integrates linear digital media and environmental design with the horizontal layout of the space that deeply resonates with the Disney brand and the Walt Disney Imagineering team: the Monorail. My design process began with extensive research and benchmarking to capture the brand's essence.

2. After researching my concept, I provided graphic mock-ups to communicate the interior design's intent as well as a concept plan for how to theme the digital media screens as monorail window portals.

DESIGN DEVELOPMENT PROCESS

3. Design iteration: I refined color concepts for the physical wall design, drawing inspiration from historic monorail aesthetics and original thematic ideas.

4. After concept approval, I proceeded to apply the design concept into graphic elevations to evaluate the design on a macro level as a whole, and plan for location positioning of digital media topics.