PROJECT:
VAMPIRE POWER
CLIENT: Los Angeles Department of Water & Power
LOCATION: Customer Engagement Lab @ La Kretz Innovation Center, Los Angeles, California
The 'Vampire Power’ exhibit demonstrates how easily many devices in our homes consume power when not being actively used, and how a little planning, combined with the use of new smart tech, can help the average home save energy.
A touch-display is the guest’s primary interface. Guests explore a digital representation of an average-size LA home and discover what devices are consuming electricity when they least expect it. Sixteen ‘active vampire’ devices are spread through each room of this digital apartment. Guests are instructed to identify and eliminate them with some simple steps. The lesson comes from the ability to toggle devices on/off, or by placing them on ‘smart’ power strips and seeing the immediate positive results on the virtual ‘Vampire Meter'.e
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RESPONSIBILITIES:
-Art Direction
- UI/UX design
- Graphic design
- Research
- Procurement
- Production
DESIGN APPROACH
The overall aesthetic of the La Kretz Innovation Center is contemporary and modern with colorful zones delineating the different interactive areas of the space. Vampire Power's UI design reflects the subject matter, its surrounding environment and the actual fabricated kiosk that houses the screen. With its clean layout, bold red tones and modern fonts, I wanted the UI to serve up a sleek, high-end visual design experience for users to immerse themselves in while they learn more about energy conservation and sustainability.
