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PROJECT:
COOKIE MONSTER'S
FOODIE TRUCK CHALLENGE

CLIENTS: Sesame Street, SeaWorld Orlando

LOCATION: SeaWorld Orlando, FL

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The Interactive Game: The premise for the Cookie Monster's Foodie Truck Challenge game is Cookie Monster and Chef Gonger need help to find all of the special ingredients needed for their custom digital recipes. At the end of each game, you become the chef and can use any of the game’s 24 ingredients in a custom-made pizza party finale.

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Responsibilities:

- Art Direction

- UI/UX design

- concept art & storyboards, game glow charts,

- graphic design, logo design, branding,

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VISUAL DESIGN, CONCEPT DESIGN, LOGO DESIGN

Working closely with the Sesame merchandizing team and following their style guide, I designed the in-game UI to reflect Cookie Monster's personality. Additionally, I designed the game logo and its "hanging sign" theme featured at the beginning of the game, as well as provided storyboards and concept art for the interactive experience and game flow like you see below.

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GRAPHICS FOR SET DESIGN

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On top of designing the digital elements for the game I also designed the printed graphics for the button panel and physical game kiosk.

Check out the Cookie Monster Foodie Truck game in action! (Tap video for sound)

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© Mike Segawa

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