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Work Experience

2017 - Present

Beaudry Interactive (b/i) | Art Director, Visual Experience Design

  • I conceptualize, art direct and design creative solutions for interactive games, experiential and brand activations and ensure alignment with project goals and engagement strategies.

  • Collaborate with clients, designers, producers, and multidisciplinary teams to deliver all projects on time and within budget parameters.

  • Produce creative PowerPoint and Keynote presentations and create tool kit templates for marketing and business development initiatives.

  • Designed the company logo and oversee, develop and manage the company’s brand identity, marketing campaigns, and strategize on social media content, resulting in consistently driving engagement. 

  • Participate in planning for new business and marketing initiatives, scope and budgeting estimations, proposals and project brainstorms.

  • Lead the Visual Design department where I manage and mentor junior designers, internship programs and independent contractors.

  • Led art direction and design of award-winning projects, including: Sesame Street Land at SeaWorld Orlando and Sesame Place San Diego, Inspector Training Course at Discovery Cube Los Angeles and the Currents Interactive Zone for Carnival Cruise Line. These projects notably helped increase public attendance and redefine guest engagement in new and innovative ways.

2015 - 2017

D23 - The Disney Company | Art Director + Graphic Artist [Contract]

  • Collaborated with production teams to deliver engaging marketing concepts for sales pitches and environmental designs for high-profile events, enhancing the attendee experience at the D23 Expo from 2015-2017.

  • Managed the creation of promotional materials and digital assets, reinforcing key messages and brand identity for subscription member gift and event giveaways.

2012 - 2013

Jakks Pacific | Package Designer for Tolly Tots, LTD.

  • Developed packaging concepts for Tolly Tots toy brands, including Safety 1st, Fisher-Price, Rubik’s, Baby Genius, and collaborated with Disney Consumer Products on packaging for My First Disney Princess.

  • Created artwork and graphic assets and led packaging concept development, and initiatives for retail pallet and POP displays.

  • Coordinated photo shoots and developed image asset toolkits for packaging.

  • Provided creative direction and oversight for projects to Hong Kong production affiliates remotely from Santa Monica, CA, collaborating with international teams to manage the package manufacturing process and ensure brand consistency. Travelled to Hong Kong during peak seasons for stakeholder meetings, factory visits, and direct collaboration with international production teams on packaging prototypes. 

  • Collaborated with marketing and international sales teams to develop marketing materials and directives for packaging, showrooms, and press events. 

2009 - 2012

Walt Disney Imagineering | Art Director + Concept Designer

  • Crafted high-concept presentations for Disney properties, focusing on user-centered design and spatial engagement to provide WDI development concepts for new business or enhance guest experiences for current attractions.

  • Collaborated with creative teams to design immersive environments and interactive elements show murals, wallscapes, and dimensional props for attractions like the Toy Story Mania game ride and Queen of Hearts F&B vending portals at Tokyo Disney Sea, emphasizing creative branding solutions within WDI’s Tokyo portfolio.

2006 - 2008

Discover Financial Services | Associate Designer

  • Designed integrated marketing materials and communications that effectively engaged customers and reinforced brand messaging.

  • Collaborated with business partners to develop strategies that supported project objectives, develop marketing strategies and enhanced user experience. 

  • Designed credit cards and led initiative on the Teen Card initiative, partnering with market analysts to develop brand positioning documentation and fulfillment kits.

2002 - 2005

Publicis Groupe, NYC | Graphic Designer + Production Artist

  • Directed visual design for key accounts, notably P&G, BMW, L’Oreal, Ernst & Young and Principal Financial, for print publications and billboards for regional and international campaigns. 

  • Collaborated with cross-functional teams to create impactful presentations and marketing collateral. 

  • Coordinated photo shoots and spearheaded the design of layouts and graphics for product packaging, environmental signage, and new business initiatives.

Education

1999

2007

2011

Northern Illinois University

Bachelor of Fine Arts
 

Oakton College

Basic HTML

Gnomon School of Special Effects

Intro to Composition - After Effects

Skills & Expertise

  • UX/UI Design

  • Graphic Design

  • Concept Design

  • Character Design

  • Animation / Motion Design
     

  • Expert skills: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, PowerPoint, Keynote

  • Intermediate skills: SketchUp, After Effects, Evernote, Sketch Book Pro, Excel.

  • Hand skills include drawing, digital painting, character design, illustration and production (manual cutting and mounting)

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© Mike Segawa

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