PROJECT:
REACTIVE MURAL
CLIENT: Carnival Cruise Line
LOCATION: Carnival Ships: Venezia and Firenze
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The Frizzante Mural is the centerpiece of a unique bar concept on Carnival Venezia celebrating the joy of bubbly beverages. Centered within the entertainment space, this large digital mural features the Frizzante logo displayed against an elegant background of champagne-themed colors with animated bubbles. I provided the art direction for the digital environment, developed the animation plan for the logo as well as the animated bubble patterns that react to sound and special toasting moments.
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RESPONSIBILITIES:
- Art direction
- Storyboards & Animatics
- Production
MOTION DESIGN FOR [DYNAMICALLY REACTIVE] BUBBLE PATTERNS
DYNAMIC COLOR PALETTE
As well as the reactive bubbles, the mural also responds to the Frizzante bar's background music (BGM), and as the music shifts, the mural's color temperature shifts into bubbly-themed color variations—I developed a vibrant color palette ranging from elegant golden Champaign hues to a reminiscent pink Rosé palette, to opulent Lambrusco-colored reds tones.
ANIMATION MOCK-UP
Design for the "foam" transitions and animated bubbly toasting interstitial moments.
FINAL PRODUCT
Video clip courtesy of Youtube blogger, My Cruising Family
The Frizzante Firenze Reactive Mural is the second iteration installed aboard the Carnival Firenze. We adopted the media design to accommodate a sleeker, landscape format.
