The client wanted a logo that conveyed a sense of "Adventure" and a design that would attract the target audience (ages 8-12). Leveraging storytelling and theming as the basis for the design, I delivered an exciting logo solution that encapsulates the essence of Dino Quest. Considering that the logo would be used in varying scales and different media formats, I created a versatile branding system flexible enough to accommodate the game, print signage, and all marketing formats for both digital and print outputs. Below are the four main marks of Dino Quest's logo system.