CLIENT: Skynet Healthcare Technologies, Inc.

LOCATION: Tampa, FL

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Skynet Healthcare Tehnologies was a new start-up technology company that contracted me to create and develop their brand identity and help them bolster their marketing strategies. The CEO and business developers needed something memorable to offer their prospective clients during meetings and tradeshows. I recommended the solution of a leave-behind — in this case, a branded 9" x 12" folder with a custom-printed booklet providing a company overview highlighting their technology and product features. Below shows my initial concept process and final sales kit folder package. Also included in the folder are business cards and custom-branded USB flash drives. As for the drive's form factor, I felt a flash drive in the shape of a key suited the theme of a technology service promoting security for Tampa's Senior Living industry.

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RESPONSIBILITIES: Art Direction, planning, layout design, graphic design, logo design, production, vendor management